Squarespace Site Audit: Fix Common Issues & Improve Performance

Why Your DIY Squarespace Site May Not Be Performing Well

Squarespace makes it easy to build a website, but DIY sites often have hidden issues that affect SEO, performance, and user experience. In this guide, we’ll cover:

✅ Common mistakes DIY Squarespace users make
✅ How to audit your site for SEO and performance
✅ Steps to improve site speed, navigation, and design
✅ How to fix content and conversion issues

By the end, you'll have a clear action plan to get your site back on track!

Table of ContentsHow to audit your site for SEO and performance

1. Signs Your Squarespace Site Needs an Audit

2. How to Perform an SEO & Performance Audit

3. Fixing Site Speed & Mobile Issues

4. Improving Navigation & User Experience

5. Content & Conversion Optimization

6. Video Guide: Squarespace Site Audit Walkthrough

7. Final Thoughts & Next Steps

1. Signs Your Squarespace Site Needs an Audit

Not sure if your site needs an audit? Here are some red flags:

• Low Traffic: Your website isn’t appearing in search results.

• Slow Load Times: Visitors leave before the page fully loads.

• High Bounce Rate: People visit but don’t stay long.

• Poor Mobile Experience: Your site looks messy on phones.

• Low Conversions: Visitors aren’t booking, buying, or signing up.

If you’re experiencing any of these issues, it’s time for a Squarespace site audit!

2. How to Perform an SEO & Performance Audit

Step 1: Check Your SEO Basics

🔍 Ensure each page has a unique title tag & meta description.
🔗 Use clean URLs (avoid long, messy links).
📌 Make sure your site has a clear keyword strategy (relevant to your business).

Step 2: Run a Technical Scan

Use free tools like:

• Google Search Console (for indexing issues)

• PageSpeed Insights (for speed analysis)

• Broken Link Checkers (to fix dead links)

3. Fixing Site Speed & Mobile Issues

Speed is critical for SEO and user experience. Here’s how to improve it:

⚡ Compress Images: Use tools like TinyPNG before uploading.
🚀 Remove Unused Blocks: Too many elements slow your site down.
📱 Test Mobile View: Ensure fonts, buttons, and layouts adjust properly.

📌 Example: Instead of uploading a massive 5MB image, resize and compress it to under 500KB for faster loading.

4. Improving Navigation & User Experience

If visitors struggle to find information, they’ll leave. Fix your navigation with:

• Simple Menus: Stick to essential pages (Home, About, Services, Contact).

• Clear CTAs: Every page should direct users to an action (e.g., “Book Now”).

• Readable Fonts: Avoid tiny text or hard-to-read colors.

✅ Pro Tip: Test your site with friends—can they find key info in 3 clicks or less?

5. Content & Conversion Optimization

Step 1: Fix Weak or Missing Content

📖 Write at least 300-500 words per page with relevant keywords.
🎯 Focus on customer pain points—how do you solve their problem?

Step 2: Optimize Your Calls-to-Action (CTAs)

🛑 Instead of “Submit,” use action-driven buttons like “Get a Free Quote”.
📅 Add booking or contact links above the fold for quick access.

✅ Example: Instead of just saying, “Welcome to my website,” write “We help small businesses grow with custom Squarespace websites. Get started today!”

6. Video Guide: Squarespace Site Audit Walkthrough

Check out this video for a hands-on walkthrough of a complete Squarespace audit:

🎥 Watch Now

7. Final Thoughts & Next Steps

A Squarespace site audit is essential for identifying and fixing issues holding your site back. Here’s what to do next:

✅ Run an SEO and speed audit using the tools mentioned.
✅ Optimize your site structure, content, and calls-to-action.
✅ Keep your images and site elements lightweight for fast loading.

Need expert help fixing your Squarespace site?